PDIA in Sri Lanka: Learning to Develop a Sustainable Tourism Project

Written by Tim McNaught and Anisha Poobalan

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Tourism is a strong contributor to Sri Lankan economic growth. The bulk of development in this sector has been in the south and west of the island. The northern and eastern regions, the areas most affected by the civil war and most in need of an economic boost, have experienced slower development. In an effort to promote tourism in the east, the Sri Lanka Tourism Development Authority (SLTDA) put together a team to work on the Kuchchaveli project. The K-team was part of the Sri Lanka PDIA project from September 2016 – September 2017.

The team was initially challenged with constructing the problem, which included identifying what the problem was and why it mattered. The team’s first problem statement, “Changing of existing land alienation policy” (Figure 1), was an accurate assessment of the situation but failed to promote immediate and urgent action. The team reflected further and a few quick calculations on the opportunity cost of inaction led the team to ask “Why delay 14,000 jobs to [the] public and [lose] $205 mn per annum to country?” (Figure 2). Now this was a problem that could be rallied around. Instead of being framed simply from the perspective of potential investors, it clearly quantifies how solving this problem could boost the economic well-being of an entire community. This sense of urgency is essential to building momentum towards action.

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